As part of efforts by the Food and Drugs Authority (FDA) to provide effective regulatory support for local manufacturers, the FDA introduced the Progressive Licensing Scheme (PLS) in 2019 to promote micro and small-scale industries in the food and cosmetics sectors of the Ghanaian economy.

It is out of this initiative that the Buy Ghana, Love Ghana campaign was launched in 2020 with the aim of assisting local manufacturers have their wares on sale in A-rated supermarkets and malls.

The FDA seeks to have at least 60% of made-in-Ghana products in A-rated supermarkets in Ghana.